Bubba's Rowdy Friends reached out to Preacher to help them find their look and their voice. We knew they were a brand that moved pet cleaning supplies in bulk, didn't mind being and getting dirty, and more than anything projected a love for our pets, no matter how big the mess...as long as there was a way to clean it up. As the lead designer, I helped channel that vibe with a new logo, type system, labels, and brand book, to help guide them on their way.