CLIENT
PREACHER
SUMMARY
OVER THE COURSE OF 2 AND A HALF YEARS WITH THE INIMITIBLE AUSTIN AGENCY, PREACHER, I WAS LUCKY ENOUGH TO WORK ON A LARGE BODY OF WORK. FROM INTERNAL DESIGN PROJECTS, TO BRANDING AND PACKAGING, AND NATIONAL AD CAMPAIGNS. BELOW IS A SAMPLE OF SOME OF MY PROUDEST WORK.
ROLES
DESIGN DIRECTOR
ASSOCIATE CREATIVE DIRECTOR
SENIOR DESIGNER
INTERNAL
SUMMARY
One of the greatest things about preacher is their commitment to design and craft, which we got to flex Iinternally for all sorts of fun initiatives, events, and promotions.
ROLE
ASSOCIATE CREATIVE DIRECTOR
SENIOR DESIGNER
GOLD PEAK
SUMMARY
Unused, but not unloved early explorations for pitching a new look for Gold Peak packaging (which Preacher won!) I took a look at 4 different ways in visually: American Heritage, Out on the Road, Off the Porch, and Out in the Wild.
ROLE
ASSOCIATE CREATIVE DIRECTOR
SENIOR DESIGNER
STREETEASY
SUMMARY
There’s finding a new place to live and then there’s finding a new place to live during the most intimidating housing market in the most populous city in the country. We were asked to create an NYC-centric campaign that showed StreetEasy’s ability to not only help prospective renters but hopeful buyers, and sellers as well. Collaborating with native New York illustrator Jon Contino to create a retro board game campaign that would help anyone looking to make moves "Win the Game of Real Estate."
ROLE
ASSOCIATE CREATIVE DIRECTOR
SENIOR DESIGNER
RUMCHATA
SUMMARY
Type design and layout for OOH and motion created for the smoothest, creamiest, spiciest spirit out there; Rumchata. The Preacher team came up with the "Bookclubbers" spot which truely embraces the "unusual," as a tame book-clubbing crew loosens up with a little Rumchata, while keeping the literary spirit and wit rolling.
ROLE
ASSOCIATE CREATIVE DIRECTOR
SENIOR DESIGNER
LUCKY JEANS
SUMMARY
By the end of April 2020, it looked like the pandemic-plagued world was starting to open back up. And with concern pouring out from the public, Preacher partnered with Lucky Brand to spread the positive message, “Stay in for the win”. From there, our social card game “Win From Home" was born.
ROLE
SENIOR DESIGNER
DEAR YOU,
SUMMARY
Dear You, is soap company whose purpose exists to democratize natural soap by using pure ingredients, zero-waste packaging and a buy-one-give-one model–allowing more people access to something everyone deserves – self-care.
ROLE
ASSOCIATE CREATIVE DIRECTOR
SENIOR DESIGNER
